Who can believe that 2019 is already halfway through. We’ve seen a lot of exciting changes in the first half of the year, but experts believe the best is yet to come.
Stronger partnerships, online video platforms, focus on the mobile experience and chatbots are just some of the trends that 2019 is going to be remembered by.
In this article, we are going to explore digital marketing trends and tendencies we expect we are going to see in 2019.
Focus On The Mobile Experience
This trend has been around for a couple of years, but 2019 is going to be a huge year for mobile marketing. Users have come to rely on their mobile devices for faster and improved online experiences. If you are running an online store, you need to put your focus on mobile first. More than 53% of your leads will leave your website if it doesn’t load within the first three seconds.
Optimizing your landing pages for better speeds will lead to more conversions. You can use tools like Test My Site to check the speed and improve your results.
The Rise Of Online Video Platforms
While Netflix is still the go-to platform for online video content, they are about to face some serious competition. With everyone from Amazon to Hulu and HBO investing in exclusive online content, Netflix is going to have a hard time retaining their viewers. And we can only assume Disney’s own streaming platform, Disney + isn’t going to make things easier.
But this is great news for advertisers and brands alike. People are spending more time online watching these exclusive shows, using their TV only to access these platforms. Research shows that by 2020 people will be spending 84 minutes every day watching video content online.
If you’re still investing in traditional TV ads, perhaps it is time to take a leap of faith and explore online advertising content. You can create anything from interviews and vlogs to useful infographic videos in order to capture your audience.
Voice Searches Will Increase Drastically
Smart speakers like Amazon Alexa are going to sell by 50% more by the end of 2019 according to latest studies. Voice services such as Google Assistant and Amazon Alexa are going to be integrated with marketing tools as a result. Apps used for shopping and ordering food or services are going to benefit from this.
Many fashion retailers like H&M are offering Google Assistant support, where the Google Assistant helps with interior design tips and styles. Similarly, Domino’s Pizza also offers Google Assistant support, offering features such as repeating your last order.
Chatbots are increasingly being used to mediate interactions between customers and brands. By 2020, 85% of all client-brand interactions will be done without a human middleman.
Sadly, only less than 35% of all participants in the Statista study admitted to preferring Chatbots to traditional communication methods. However, this might change with the latest advancements in AI technology. Chatbots are going to be multi-lingual and able to conduct a full dialogue.
Increased Levels of Personalization
Data-driven strategies and their implementation are going to play a huge part in the development of digital marketing. Marketing has always been focused on the individual, and the technology today allows us to get as close to our target audience as possible.
Users expect a highly connected and personalized interaction with a brand, and offering this type of experience and catering to their needs and demands is going to increase your leads exponentially as you start implementing these technologies. With the amount of information we possess today, brands were never closer to addressing their individual leads so personally.