There are countless tools that can help you manage your brand’s reputation online, but nothing comes even close to social media when it comes to quick and productive results. If you optimize them properly, your social media accounts can help boost every aspect of your business, from brand awareness to search engine ranking, client feedback and easier discover ability.
The mistake most businesses make is focusing on two or three most popular social media networks. Although it stands to reason that you’ll invest most time and effort into keeping your Twitter and Facebook profiles fresh, don’t neglect other social media networks either.
Most businesses use their website to drive conversions and don’t leave much room for a good narrative. That’s where social media comes into play. By posting news and stories you can get your brand closer to the target audience and build a community of loyal, returning customers. Here’s what you need to know.
Pick A Name Carefully
When it comes to choosing a name for your business on social media, experts recommend being as consistent as possible. However, don’t just copy content between your accounts. Different social media favor different content, and what works on Instagram might not work on Facebook and vice versa.
What you want to do is diversify your efforts so your clients want to follow all of your profiles and learn something new. However, make sure you preserve your brand voice so people will recognize you.
The best way to have your clients recognize you is to use the same or similar handles on all your profiles, unless you are limited by the number of characters or availability.
Fill Your Profile With Content
Don’t keep your profile deserted and don’t let your last post be your new profile picture. Make sure you populate your profile with engaging and fresh content. Make sure to also include any relevant contact information, address and business description. This will make your profile look legitimate and provide the necessary information to your clients.
Have Your Accounts Verified
If you can, definitely take the effort to verify your social media accounts. Verification lets visitors know you are authentic and prevents any copycats from abusing your brand name. It also prevents confusion between similarly named brands. However, not all social media platforms let users do this, so definitely look into the conditions for getting your profile verified.
Have A Regular Posting Schedule
Just having a social media profile won’t do you much good, in terms of brand awareness or search engine results. If you want your social media profiles to have the most impact, you need to create a regular posting schedule. The content and updates you post need to be relevant, fresh and engaging. Try to post different content on different accounts to keep all your followers interested. Some type of content you can post includes your blog articles, company updates, news about sales and promotions etc.
Monitor The Activity
In 96% of the cases, unsatisfied customers won’t complain to the brand but will gladly voice their issues on social media. When someone posts a negative experience and tags your brand, you need to be ready to respond. The only way to do this is to follow the activity on social media regularly. This is not something you can do in a minute. It usually takes a team or a dedicated employee to monitor all the mentions and keep your brand presence pristine.
Keep Your Responses Professional
You are bound to run into negative comments about your business at some point. While you may want to defend your name from the get go, this could actually sometimes hurt you more. If you want to resolve an issue in a healthy manner, you need to be able to show some empathy for the customer.
The absolute worst thing you can do is delete negative comments. This comes off as trying to hide something and will only reinforce the negative image of your brand. Instead, try to be as professional as possible with your responses. Don’t try to silence the negative criticism but instead, try to make amends and make your client happy by offering a replacement or a refund publically.