Outsourcing your online marketing efforts to a digital marketing agency can seem like a terrifying prospect for some business owners. Most business owners like to be in complete control of all their efforts so they can coordinate them to the best result.
The most common concerts business owners have is whether they will have full control or complete transparency with the efforts of a digital marketing agency, whether the content they outsourced will be in line with their brand image or whether their posts on social media will reflect their brand voice.
While it is important to be cautious, in most cases outsourcing digital marketing can be a great thing. In this article, we’ll share a few ways you can successfully outsource online marketing efforts by offering a couple of tasks and strategies that a digital marketing agency like BIP Digital can handle successfully.
Help you Define A Strategy
Without a clearly defined strategy, any effort you make is doomed to fail. So the first step when outsourcing your digital marketing is to sit down with an agency representative and discuss the strategy and the steps. Make sure you define key elements and goals you hope to achieve. This will help you monitor the results and make sure the money you invest in outsourcing is worth it.
Interview Your Clients
Every successful cooperation starts with an interview. What we usually do in BIP Digital is have an initial conversation with our future clients to determine what they expect from us and say what we expect for them. We use these interviews to learn as much as we can about their business and develop a sound strategy. We ask a lot of questions ranging from what sources they use to how they conduct marketing research. If you have a similar process in your company, you can easily outsource client interviews with an online marketing agency that will help you collect the relevant data before partnering with a future client.
Research Your Competition
It’s very important to follow your competition, learn what they are doing right, where they are featured and what strategy they are using to gain an edge over everyone else. This is the key to building a strategy that will set you apart from them. By learning from their mistakes and following what they are doing right you are guaranteed to develop a sound strategy for your company.
This is also something you can easily outsource. Monitoring your competition requires a lot of hours looking through their social media and website. Furthermore, it requires a lot of professional tools such as keyword and traffic analytic software that you would need to purchase. A digital marketing agency already has access to the needed tools to help you keep tabs on your competition and help you develop a strategy that will exceed their own.
Write Your Content
A lot of companies and freelancers offer to write content for you, but not a lot of them follow the high standards needed for the content to be effective. If you want to outsource content writing, you need to find a reliable company that is familiar with the concept of keyword research, linking strategies and market research. This will guarantee that the content you receive is not just a lot of words, but a carefully planned effort to gain more leads and get you more exposure. The content should be original and not rehashed, it should offer something of value to your visitors.
Outsource Your Social Media Efforts
Building a strong community around your brand on social media requires a lot of time and dedication, more than it requires money. That’s why it’s a good idea to outsource your social media efforts to a digital marketing agency. Finding the right content to share, creating posts and interacting with your visitor all takes time. It’s better to devote that time working on your company than spending it on social media. This is why online marketing agencies are very helpful to business owners as they not only dedicate all their time to social media interaction, but they also know the right strategies that will get the best results. You will receive all the updates you need on their progress including the number of interactions, new followers and leads that came from social media.
Have you ever outsourced your online marketing to an agency before? Let us know what your experience was working with them in the comments.