One of the main staples of every online marketing strategy is the social media. While other aspects of online marketing tend to be somewhat expensive, you can advertise your business on social media for free and still get a lot of leads if you know how to do it right.
Your Facebook Business Page has to be optimized the right way using a mix of SEO techniques with presentable copy. Contrary to what you might read, there is a strong connection between your social media accounts and your rankings. This essentially makes your Facebook Business Page your second website.
Facebook is no doubt one of the most important social media for businesses, with over 1.49 billion active daily users according to Brandwatch. So naturally, you should focus your efforts there first.
In this article, we’ll show you how to properly optimize your Facebook Business page for more leads, better conversions and improved online visibility.
Pick The Right Name For Your Page
As far as optimizing your Facebook page is concerned, the first thing you need to get right is the page name. Since changing your page’s name can be very complicated, sometimes even impossible, think hard before you type that name in. One thing to remember when naming your page is that Google will be most interested in the first word of your Facebook page’s name.
With that in mind, don’t fill your page title with a lot of keywords. First of all, it won’t work and second it will make your page seem unprofessional and spammy. This is a sure way to discourage people from interacting with your page. Instead, use a brand name that people will instantly recognize. That is what your Facebook Business page is all about.
Customize Your Handle
One mistake businesses often make is using the default Facebook handle and URL assigned by Facebook as soon as you create your page. Changing your handle and URL is quick and easy on Facebook, and adds an extra level of personalization. Make sure your handle is easy to remember and write. Matching your page name with the handle and URL will help solidify your brand online. This will also make your page easier to find both on Facebook and search engines like Google.
Add Content To Your Profile
Now that you have the basics down, it’s time to add some meat to your profile. Make sure to upload your profile picture and cover photo, fill out the biography and profile information. Use up-to date information when adding your company address, phone number, email and website. The more content you have on your page, the more professional your profile will look.
Bonus tip: When editing other social media accounts like Instagram or Twitter make sure to use the same images and descriptions to strengthen your brand recognition across all platforms.
Pay Attention To The “About Me” Content
One of the reasons your potential clients are looking you up online is to learn more about your business and find information such as your address, the type of products and services you offer, see your working hours and more. This is why you have to make sure to give them all the information you seek in the “About Us” section.
This is a good place to showcase your company values and the quality of your products. Just like meta descriptions on your website, your description should be no longer than around 150 characters so search engines can load it entirely on all devices.
Next, pay attention to the category of your business page. There are different categories such as “Brand or product” or “Local business or place”. Make sure your business fits in the right one. Use a few keywords in your description to improve your page’s ranking. You can even add a link to your website in the description because it will be easier for users to follow it directly.
Use Keywords Strategically
Keyword optimization is still a crucial factor when ranking, even on Facebook and other social media. Make sure to only use the most important keywords on crucial parts of the page such as the “About Us” page, the URL and the page title. These are the places where they will get the most visibility when it comes to search engines.
When optimizing your page, keep in mind that your page title will be the equivalent of the title tag and your business description will be your meta description when viewed on search engines. However, keywords aren’t as common on social media as they are on websites, so make sure you use them sporadically and wisely and that they fit the context of where they are placed.
Add Your Business Address And Phone Number
The reason why it’s so important to use your contact information on Facebook is because it displays them on the front page. That’s why you should add your phone number, street, city, state and zip code in your description. This will also help search engines index your brand and your contact info. Google favors pages updated with relevant contact information.
Optimizing Your Posts
When sharing an update on Facebook, search engines will read the first 18 characters as the meta title. Therefore, make sure that the first line of your post is a short sentence formatted as a title. Make sure you do this every time you either share some text, a picture or a video on your page.
Try Out New Features
Facebook is one of the most active platforms when it comes to regular UI updates, so you should be the first of your competition to try out these innovations. Make sure you follow a reputable digital marketing agency blog to stay on top of all the latest updates. We’ll share some of them here.
Facebook CTA Buttons
Facebook introduced this feature for business pages back in 2014. It allows you to add a call to action button on your Facebook page so people can easily interact with you. These buttons include generic CTAs such as Contact Us, Book Now, Sign Up, Shop Now and more. They are great as they are very visible and can lead your visitors right into your sales funnel.