How long has it been since you’ve last updated your blog? A month? A quarter? More?
We all know we need quality content to keep our website relevant and our visitors engaged, but sometimes it’s hard to move past that blank page staring back at you. Finding new topics, figuring how to organize your content calendar and meeting deadlines can be tough. But not impossible.
All it takes is a little planning. It might sound impossible, but it’s rather simple. If you follow a plan from the research phase all the way to sharing your content, you can produce killer pieces no matter if you’re inspired or not.
All the best content writing services work the same way: they create a content marketing strategy to guide their content creation process from the bottom to the top. If you want to start writing engaging, unique and shareable content, read on to learn how you can add a method to your content marketing strategy.
1. Do Your Research
If you can’t think of any fresh content ideas, why not turn to your audience. Find out what type of content they want to read and share.
You can do this easily by looking at the comment section of your previous articles or by conducting a poll on any social media such as Facebook. They will help you understand what they want and pick out a topic they are actually interested in reading.
Email marketing and social networks can be very useful when asking for content input from your audience. You can either run a poll or send out a newsletter asking your readers to reply with the topic they are most interested in reading.
2. Plan The Content
Knowing what your audience wants is a step to figuring out what they need. The more information you get, the easier it will be to predict what types of topic will interest them in the future. This will help you plan out your content strategy at least for the next quarter.
Create a content calendar with all the pieces you plan on writing. Make sure everyone on your team follows the calendar and meets their deadlines. This way you won’t have to rush the content every time you need to share something.
3. Conduct Keyword Reasearch
Once you’ve picked out your topics, it’s time to find the keywords that will fit your article the best. Keywords are going to help rank both your article and your website better, which is why picking the right ones is an essential step of the content marketing process.
We use keywords to improve the websites ranking through search engine optimization. The content that ranks best is most likely to be picked up by readers. However, keywords shouldn’t be the primary focus of your content creation, just a way to improve it.
Once you’ve picked out a topic, a tool like Google’s Keyword Planner can help you find the keywords relevant to the topic you are going to be writing about. This involves doing a little research into what your competitors are tarteging as well and trying to break ahead of them.
4. Create The Content
Now that you have all the pieces of the puzzle, it’s time to put them together. Use everythign you’ve found to create a unique piece of exciting content.
Make sure to focus on more than just the text when creating the content. Some ways to enchance your articles are:
- Use images or gifs to illustrate a point;
- Merge several similar articles into a comprehensive ebook;
- Conduct interviews with industry leaders;
- Provide various charts and statistics.
5. Share It On Social Media
No matter how good your content is, it won’t mean much if it doesn’t find its way to its intended audience. That is why you need to make sure it does.
The best place to start sharing your content is social media. You can share the same article throughout different social media platforms like Facebook, Twitter or Pinterest. The only thing you need to be careful about is adapting the post for each of these networks.
Using social media planning apps can help you automate this process and make it easier to reach your audience.
You can also use other websites and contacts and ask them to share or link to your content. This is not only good to get your content across, but will give you a significant backlink boost. Finally, you can use your email list to send out new content in the form of a newsletter. Make sure you send it to anyone who subscribes and is interested in the topics you will be covering.