These days, everyone and their mother seems to be on social media. That goes for businesses as well. With social media networks gathering over 3.397 billon active users, out of 7.7 billion people inhabiting the world. On average, people spend around 116 minutes every day browsing through their social media feeds.
That is why experienced social media managers are in demand right now. Company owners usually don’t have the skills nor the time to handle something as time-consuming as social media management. But having a strong presence on the social media is well worth the investment.
Companies can benefit from hiring a social media manager in more than one ways. Some companies choose to hire freelancers to handle this, while those looking to gain tangible results hire companies like BIP Digital to guide their social media accounts to stardom.
If you are considering to hire a social media manager for your company, here are a few points you should make sure you don’t miss.
Find Someone With A Brand Voice
Maintaining a consistent voice is instrumental in social media marketing efforts. In order to grow your social media presence, you need to be consistent through and through. That is why big companies invest so much in social media managers – because they know that their brand voice will be consistent and memorable. That is why you need to find a social media manager who can match your brand voice or create a voice that users will recognize beyond doubt.
Young Social Media Managers Are The Future
When it comes to any other position, experience always wins. But if you’re looking for a social media manager, don’t be afraid to give someone younger a chance. Young people may not be as versed in business deals as you, but when it comes to social media they rarely have a match.
Trends are always changing, and who better to follow them than someone young who has all of the world at their fingertips. However, when hiring someone young, make sure you don’t let them handle your transaction and adds just yet.
Ask For A Strategy
An experienced social media manager is aware that you need a social media strategy developed in order to properly implement it. Find someone who will frequently be available, so you can work together on developing weekly and monthly strategies. It’s best to have everything in writing and organized through apps such as Trello or Asana.
Make sure your social media manager can adapt to your particular industry, no matter if old or young they might be. Communicating the details of digital marketing to those who don’t actively participate in the process can be difficult and requires a lot of patience, which is a trait every good social media manager should have.
Take A Peek At Their Social Media
Anyone can claim that they are huge on Facebook, but how far is that from the truth? Make sure to check their social media accounts to see if they are as good as they say. If they are, chances are they will have a well-maintained social media account. If not, you may have just found yourself a scammer.
The best way to make sure you don’t hire anyone who can’t meet your needs is to hire social media managers based on a personal recommendation, overall presence and more. If you can find some of their previous work, try to find out how good a job they’ve done judging by the success of the pages they manage.