Social media networks are changing day after day, which is exciting for some and frustrating for others. If you are a marketer, these changes are something you need to look out for on a regular basis so your social media marketing campaigns are as effective as possible.
If you haven’t already, now would be a perfect time to reassess your campaigns and get familiar with all the current trends in order to find out where you can improve and what you need to change.
Social media in 2018 has had its share of ups and downs, and certainly went through a lot of changes. Experts suggest the same is going to be true for 2019 as well. In this article, we’ll look at some trends that are going to be huge in 2019.
Engagement Matters More Than Ever
Early in 2018, Facebook announced that they would be switching up their algorithm so that it favors engaging content that sparks interest and conversation among your followers. This is why many social media managers focused on creating engaging content that their readers found interesting, engaging and appealing.
As the algorithm becomes smarter, so does the criteria for what makes an article engaging become more accurate. That’s why you are seeing less and less of clickbait links leading to articles rich in images and poor in text. That is because all social media networks are trying to put an end to fake like and comment baiting and favor organic content. Therefore, if you don’t have a developed content strategy, you might consider hiring a content writer to help.
Influencers Are The New Stars
Popular brands have been using influencer marketing for years now. But only now more traditional businesses starting to gain interest in influencers and employing their services. Influencers can help you reach a wider audience, which is especially important for struggling small businesses.
But as influencer marketing grows in popularity, big influencers will start charging more and more for their services. The amount will likely be too high for small or medium businesses. Fortunately, micro-influencers are equally as effective and a great way to fill the void between small businesses and large corporations.
While micro-influencers aren’t celebrities, they have a far bigger engagement with their audience, and as such might be more effective than traditional influencers with millions of followers.
Selling Through Social Media
Marketers have been using social media to drive interest in sales for years. Facebook and other social networks realize that and have decided to bridge the gap between them and your website by offering you to sell directly through them.
Your brand can therefore invest more in your social media campaign and have both sales and brand awareness as a result. When someone discovers your brand, product or service online they will find it easier to make a purchase than ever before.
Customer Care Through AI
You may have seen more and more companies using chatbots to communicate with their customers. These chatbots powered by AI have made communication with clients easier than ever. This way you can easily reach a brand and expect a very quick response time.
Not everyone was too quick to accept chatbots, but more and more people are adopting this trend as a norm. Therefore, more companies are investing in developing these chatbots and using them to communicate with their clients. Some ideas we expect are going to be popular in the future include using animated mascots with their own voice and personality for the more innovative and bold brands.
More and more companies will adopt AI as the primary way to provide customer service, which is why you should consider being the first in your industry and stand out from your competition.